Tourist Involvement and Attitude on Tourism Commercial Films
碩士 === 立德大學 === 休閒管理研究所 === 96 === Tourism bureaus of countries worldwide often use TV commercials to promote local tourism, attract foreign travelers, and increase the tourism income of the country. This study is an exploratory research aimed to discuss the constituting elements of tourism commer...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/85003320635961548315 |