The Analytical Framework of hi-tech product marketing:The Case of Tablet PC and iPod
碩士 === 立德大學 === 科技管理研究所 === 96 === The one major issue of hi-tech product marketing is to understand supply side (product focus) and demand side (customer focus) simultaneously. And another issue is to distinguish the differences between hi-tech product and common product. The purpose of the paper i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/skug9m |