A Study of Group Normative - On-line Group Buying Effect

碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 96 === Because of an invisible interaction between group member and the process, the related research about group decision on the consumer behavior was rare. However, no matter in real entity or virtual network, individual behavior is influenced exactly on the resul...

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Bibliographic Details
Main Authors: Guei- Jung Hsu, 許桂榮
Other Authors: Shu-Fang Liu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/54982188329051943775