A Study of the Store Image and Customer Loyalty for Different Types of Personal Computer Retail Business
碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士班 === 96 === This study attempts to investigate the issue of store image in PC retail business divided into two types composed of chain storefronts and traditionally independent storefronts based on the managerial type in Kaohsiung city, develop the scale of store ima...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27807192988938811291 |