The Impact of Marketing-R&D Interaction and Top Management Support on Marketing Performance in the Process of New Product Development
碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士班 === 96 === Making profit through services or products is the ultimate goal of running a business, however, only the most competitive product can survive in the market. Improving the new product process is clearly one of the most management challenges facing most fir...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00172059881716685641 |