The Feasibility of Tactual Experiential Products Sell on Internet Market: The Moderating Role of Brand Awareness and Internet Trust.
碩士 === 崑山科技大學 === 企業管理研究所 === 96 === The diffusion of the Internet has developed, the Internet shopping becomes a new trade.The Internet shopping was become deservedly our consumer trend. The experiential marketing was advanced by Schmitt (1999), and the focus of this study is on the customer’s expe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g9dbk7 |