| Summary: | 碩士 === 義守大學 === 管理研究所碩士班 === 96 === For continuing growth, the firms utilized knowledge management to integrating and sharing information, knowledge, and human resource, and then improved profit efficiently and maintained the competitive advantage. Therefore, the new product development not only related the enterprises to survive and to sustain, but also was the important method of expansion, modulation and innovation. Since manufacturing industry is the major sector in Taiwan’s economic development and it is time now for sustaining the competitiveness of Taiwan’s manufacturing by knowledge management, thus the most important task is integration the concept of knowledge management. So that the primary purpose of this study is to explore the competitive priority based on knowledge how to improve the manufacturing competitive priority, and build the enterprise’s new product advantage.
After industrial expert interview and sampling Top 1000’s manufacturing industry ranked by the Common Wealth Magazine (2006) and the list of enterprises from Ministry of Economic Affairs, R.O.C. including aeronautical engineering industry, ceramics industry and mechanical engineering industry, we sending out 800 questionnaires by mailing. This study represents a detailed analysis of its result with collected 12.5% of questionnaires, which were processed by SAS software. After statistical analyzes, the results are summarized as following:
1.The manufacturing competitive priority still is the main force of building the enterprises’ new product advantage.
2.The manufacturing industry in Taiwan should pay more attention to improve the knowledge competitive priority for building the new product advantage.
3.The effect of new product development in knowledge depth is the most obvious, and the second one is knowledge exploitation, but the worst is the knowledge integration of the competitive priority.
Many studies in the literature consider the relationship between manufacturing competitive priority and manufacturing performance, but relatively few of them pay efforts on the interaction of manufacturing competitive priority and new product advantage. Thus, this study examines the moderating knowledge competitive priority on the relationship between manufacturing competitive priority and new product advantage. This study attempts to clarify the impact of manufacturing strategy on new product advantage, and to trace the situation of knowledge management of manufacturing industry in Taiwan.
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