The Relationship Between Brand Value and Media Report: The Case of Tourism Related Industry in Taiwan
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 96 === The benefits of brand investment mainly come from the increase of firm’s sales. The study construct an estimation method of operation expense, marketing expense by the association between firm’s financial statement. Furthermore, we discuss if the brand value will...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30135839457607290760 |