An Analysis of Consumer Behavior and Perception on Purchasing Sportswear through Physical and Internet Distribution Channel
碩士 === 輔仁大學 === 體育學系碩士班 === 96 === The present study was to investigate the differences of the consumer behaviors and cognitions on the physical and Internet distribution channels. The questionnaire and convenience sampling on a specific sportswear shopping website were adopted. 451 questionnaires...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93426997753880270373 |