| Summary: | 碩士 === 輔仁大學 === 體育學系碩士班 === 96 === The study was intended to understand the Chinese Taipei University Sports Federation official website’s general situation, users’ demographic characteristics, and under the different users of demographic characteristic, whether does towards users’ satisfaction and the behavior after browsing website has different? Finally, this study found the most important influence factors of user’s behavior after browsing website.
Online questionnaire was the research method of this study. ”The questionnaire survey of user’s satisfaction of Chinese Taipei University Sports Federation official website” was the research tool. The numbers of valid questionnaire were 405. Descriptive statistics, ONE-WAY ANOVA and Multiple Stepwise Regression was the data analysis methods, the results were:
1. Website users was mostly male, student, between 21~25 years old, university educational background, month income were under 15,000, daily online hours were 1~3hours, weekly browsing Chinese Taipei University Sports Federation official website times were 1~2.
2. The different users of demographic characteristic were reach significant difference to ” user’s satisfaction ” .
3. The different users of demographic characteristic were reach significant difference to ” user’s behavior after browsing website ”.
4.”Specialization” was the most effective influence factors of user’s behavior after browsing website.
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