| Summary: | 碩士 === 輔仁大學 === 織品服裝學系 === 96 === In this dissertation, we will provide an analysis on the development of local environmental-friendly textile industry, as well as the background of enterprises engaged in the promotion of environmental-friendly textile products. Through a multi-case study methodology, we try to integrate the environmental advantages of these companies for reference by the relevant suppliers, so as to achieve the key objectives of this research, i.e., analyze and identify suitable products or competitive advantages of major domestic suppliers, and provide the information as a reference for suppliers who are interested to enter or have already participated in the market of environmental-friendly textile products.
In the research process, we have conducted in-depth interviews with four major enterprises with integration experience in the development of environmental-friendly textile products. We have reached the following important conclusions：
1. With increasing environmental awareness, the textile industry is facing crucial challenges. To ensure sustainable development, textile companies need to follow the practices of outstanding enterprises and build up a culture focusing on environmental advantages and a mindset of “Producing more from less”. This involves efforts on the “Seven R’s”, i.e., “Reduce”, “Recycle”, “Reuse”, “Rethink”, “Redesign”, “Recover” and “Repair”.
2. While devoted to the environmental-protection designs with existing resources, textile enterprises are enabled to enhance their competencies in technology R&D and new product development. It also helps the enterprises to better respond to market demands, and become more competitive.
3. The continuous process of applying for new trademarks and patents, receiving awards and certification, etc. helps the textile enterprises to build up their reputation in the market and attract cooperative opportunities with external resources.
4. The fundamental resources required by textile enterprises are changing all the time when they are exploring new business opportunities in the market. Flexibility and aggressiveness, therefore, will be the most important keys for building up the core competencies of enterprises.
5. Enterprises may improve the effectiveness in promoting environmental-friendly textile products through R&D efforts, brand building and value chain integration.
6. “The most formidable competitors are usually the best partners” – competitors in the market may consider forming an advantageous value chain, so as to create mutually-beneficial opportunities in the international markets for environmental-friendly textile products.
7. The competitive advantages for an outstanding supplier of environmental-friendly textile products include: innovative R&D capabilities, high responsiveness to customer demands, globalized marketing efforts, self-directed information technologies, an effective learning organization, integrated supply chain, and global-based strategic planning.
8. From the international development trend of Eco-textiles, apparel brands advocate using the materials from natural sources and leisure brands concurrently promote the recycling textiles. For promoting the enterprise’s image and competitiveness, the domestic textile companies should aggressively apply the international certificate in eco-textiles to be suitable with the company’s attributes which are the intermediate producer of products or the product retailers.
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