A study of the Relationships between product recognition attitude and product use behavioral as influence by lifestyle.

• Main Authors: Ching-i Cho, 卓青宜
• Other Authors: Tyson Jung
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/88712182340099842906

碩士 === 輔仁大學 === 管理學研究所 === 96 === NFC(near field communication) credit cards, issued each year, grows in recent years. The method of payment will become major payment foal in the future. However, the applicant of NFC credit cards is in a predicament to the general, as the market share of NFC credit cards is accounted for only five percent of all the credit cards 's market. How to enhance the behavioral intention to use? This study will explore the factors of how the behavioral intention to use is formed. This research intends to find out if the attitude toward NFC credit card will influence behavioral intention to use. Moreover, we try to find out if different lifestyle will moderate the influence of attitude forward the behavioral intention to use. Based on our research findings, we will propose NFC credit card development strategies. Questionnaires are administered to collect the data from internet survey form 257 effective questionnaires are collected and Structural. TWO WAY ANOVA is employed for data analysis; Our research shows the attitude of NFC card users will effect behavioral intention to use. Furthermore, lifestyle is an moderate of the impact of attitude in behavioral intention to use. The results are as follows: In different degree of attitude, lifestyle will not scientifically influence the behavioral intention to use.