| Summary: | 碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 96 === With special case study, this research tries to dissect car leasing markets with Porter’s model as well as SWOT analyses and hopes to generalize a conclusion about the position of the industry and where it will goes with what strategies.
The main results of the research:
1.In order to provide best services with lowest cost, the long term car leasing market should integrate related industries.
2.In order to increase customers’ consumption desire as well as their satisfaction of the car leasing service, enterprises should provide transparent and diverse packages for end-users to choose.
3.In order to gain trust from the public, car leasing proprietors should not only convey up to date concepts to people but also stand up for end-users’ rights.
4.In order to survive in the competitive global market, all proprietors should keep innovated and providing extremely professional services any time.
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