| Summary: | 碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 96 === Compared to western countries, Taiwan introduces the idea of public relationship much later than other countries. In 1987, the government rescinded the Martial Law, the restrictions on mass media were also released.
Under such environment, the public relationship industry was formed. This study aims to investigate the formation stages of the PR industry under the outside environment change, and try to understand the inner re-construction process based on the change of Taiwanese society. We found that the change in the customer and the mass media environment have great influence on the whole PR industry.
After we find the above phenomenon, we try to understand the adjustment of the PR company from a case study. Through observing its organization adjustment, we analyze a strategy and a best model for the PR organizations.
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