Development And Perspective On Multilevel Marketing Industry

• Main Authors: Liu Wen-Fu, 劉文富
• Other Authors: Michael t s Lee
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/22770535783704109892

碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 96 === Most of people feel a strong antipathy towards the multilevel marketing. The negative feedback follows as a consequence of consideration of one direction only selling from people to people. Practically, operating multilevel marketing is a serious issue that should be directed by experts who specializes in knowledge management including marketing implementation, organization management, human resource, and business administration. It’s a narrow definition only with a specific point of view in understanding or judging the multilevel marketing. Comprehensive perspective of multilevel marketing is globalization and specialization. People owning these knowledge and technology is so-called understanding multilevel marketing in truth. The research provides people with guiding information and instruction who are intending to run the business of multilevel marketing, including relative regulations, authority and obligation that people easily leave out while operating the business of multilevel marketing. The research positively effects people with motivation to learn and establish new manner of life for development and perspective on multilevel marketing industry. Conventional direct selling confronts a pressure on revolution due to advancement of internet technology and living standard. Anticipate the research to be conducted with proposal for win-win.