| Summary: | 碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 96 === Most of people feel a strong antipathy towards the multilevel marketing. The negative feedback follows as a consequence of consideration of one direction only selling from people to people. Practically, operating multilevel marketing is a serious issue that should be directed by experts who specializes in knowledge management including marketing implementation, organization management, human resource, and business administration. It’s a narrow definition only with a specific point of view in understanding or judging the multilevel marketing. Comprehensive perspective of multilevel marketing is globalization and specialization. People owning these knowledge and technology is so-called understanding multilevel marketing in truth.
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Conventional direct selling confronts a pressure on revolution due to advancement of internet technology and living standard. Anticipate the research to be conducted with proposal for win-win.
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