The relations between brand valuation, production quality and business performance
碩士 === 輔仁大學 === 會計學系碩士班 === 98 === The purpose of this study is to examine the relation between brand value, production quality and business performance. The sample consists of Taiwan top 10 and 20 global brand value companies during 2003 to 2007. This study applies Interbrand model (Brand Valuat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44183453855884778169 |