A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006

A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006

碩士 === 輔仁大學 === 大眾傳播學研究所 === 96 ===

Bibliographic Details
Main Authors: Wan-Ling Li, 李晥鈴
Other Authors: 吳宜蓁
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/88471797580814095630
id ndltd-TW-096FJU00023010
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spelling ndltd-TW-096FJU000230102015-10-13T11:31:59Z http://ndltd.ncl.edu.tw/handle/88471797580814095630 A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006 兩岸媒體所呈現風險認知、企業形象與來源國形象對危機溝通策略之影響－以「SK-II疑似含過量重金屬事件」為例 Wan-Ling Li 李晥鈴 碩士 輔仁大學 大眾傳播學研究所 96 吳宜蓁 2008 學位論文 ; thesis 155 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 輔仁大學 === 大眾傳播學研究所 === 96 ===
author2 吳宜蓁
author_facet 吳宜蓁
Wan-Ling Li
李晥鈴
author Wan-Ling Li
李晥鈴
spellingShingle Wan-Ling Li
李晥鈴
A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
author_sort Wan-Ling Li
title A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
title_short A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
title_full A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
title_fullStr A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
title_full_unstemmed A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006
title_sort comparison of news coverage of taiwan and the people's republic of china on risk perception, corporation image and country-of-origin image influence crisis-response strategy: a case study of the sk-ii crisis in 2006
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/88471797580814095630
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