A Comparison of News Coverage of Taiwan and the People's Republic of China on Risk Perception, Corporation Image and Country-of-Origin Image Influence Crisis-response Strategy: A Case Study of the SK-II Crisis in 2006

碩士 === 輔仁大學 === 大眾傳播學研究所 === 96 ===

Bibliographic Details
Main Authors: Wan-Ling Li, 李晥鈴
Other Authors: 吳宜蓁
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/88471797580814095630