The Influence of Super Highway between Taipei and Ilan having Transportation Services to Ilan Area Tourism Industry: Garden Restaurant as a Sample

• Main Authors: JIAN-RONG CHEN, 陳建榮
• Other Authors: 許文傑
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/e4s769

碩士 === 佛光大學 === 公共事務學系 === 96 === Starting from 1981, the head of Ilan is developing toward political strategy of environmental protecting、sightseeing、culture、technology, etc., simultaneously, placing developed key on sightseeing industry, therefore, caused vigorous development of Ilan Area sightseeing industry, and combined with newly rising industry of country landscaping、recreational activities and providing food and beverage-garden restaurant, under such favorable environment, expanded at such beautiful and clean land since from seven or eight years ago to mushroom like bamboo shoots after a spring rain. The garden restaurant, which is close to nature as a subject, providing food and beverage to tourist, simultaneously perfectly using ambient environment, so that the tourist seems placing himself in nature country, far away from big city hubbub、get rid of big city noise of disturbance. However, after the super highway between Taipei and Ilan having transport services, as if a straw connected Taipei and Ilan, shortened the distance between Taipei and Ilan, largely cut down the drive, nevertheless, under such variation of time and space, to Ilan, her mainly political strategy is to develop tourism for a long time, what kind of influence will affect Ilan after the super highway between Taipei and Ilan having transportation service? What kind of influence will garden restaurant face under such traffic variation in addition to convenience of Ilan traffic、rewrite Ilan area traffic history and promote Ilan becoming the activity scope of Taipei one day circle, simultaneously, what kind of strategy will the dealer make under such circumstance, so that may deal with variation of environment, and grow up continuously, create good merit? Those will be the subject to be probed into of this study. Through collection and arrangement of documents and data to develop certain interview questions, further to proceed interview to the garden restaurant dealer of Ilan area. Finally under five strength analyses and SWOT analysis, this study will bring up the following two strategies according to this interview result, for the dealer's reference. I. Improve constitution strategy i. Break through one’s characteristic, distinguish the difference place ii. Same trade alliance, promote industry quality iii. Different trade alliance, increase exposure rate of restaurant iv. Apply for setting up signboard legally II. Innovation leap strategy i. Adjust administration way ii. Broaden the scope of cooperation object iii. SPQR, constitute the road of future development iv. Enforce the recreational、educational function of restaurant v. Double preferential price while coming in this station at raining day and at night