| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === The domestic SMBs have advantages of strong ambition, the entrepreneurial spirit, operating flexibility, intensive industry networks and a high degree of enthusiasm for learning, which are the stability and growth motive of Taiwan''s economic development. Nowadays, due to great difficulties in management environment most of SMBs are facing the rising cost of domestic labors and low-price competition from Mainland China via the lower labor cost, which result in the competition failure of traditional marketing.
The traditional marketing methods for SMBs, such as letter of proposal, DM sending and visiting, have exposed the weaknesses of narrow marketing channels and ability of expanding business opportunities. It has brought about the predicament that through many types of marketing methods SMBs still could not find their target buyers or target buyers could not meet their suppliers.
Electronic Commerce- the key point of next Taiwan’s industry competitiveness. The future direction for SMBs in Taiwan should focus on e-Commerce marketing mainly and traditional marketing mode secondly. In the virtual platform the information is timeless and spaceless and even enables to expand markets promptly and lower transaction costs greatly. Furthermore, it will create more business opportunities for SMBs.
The motive of this study is to develop a set of innovative B2B integration marketing service for the majority of SMEs through analyzing the products of this case study.
In the future, manufacturers may have top search engine ranking by importing B2B network marketing services of this case study. Multimedia marketing and products information dissemination services have increased the visibility of multimedia audio and video. B2B portal platform marketing services have rapidly helped and raised the Internet exposure of products and websites to targeted buyers. Websites’ information from the world’s largest commercial directory has been collected by several major Search Engines. Professional magazine agents and website services also introduce the buyers who use Internet services rarely to the suppliers worldwide. International Exhibitions combined with online exhibition services and large-scale global exhibitions have been synchronously exposed to and simultaneously attracted by international suppliers to visit 24 hours a day. The complete results analysis services include visiting rate reports of website and recommendations for improvement; Through the above-said seven integrated marketing service mechanism, SMEs can effectively take advantage of virtual and real marketing integration. Besides, it also reduces enterprise costs and discovers more and more market opportunities through e-commerce services.
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