| Summary: | 碩士 === 逢甲大學 === 都市計畫所 === 96 === In order to strengthen local specialty industries and foster local economic development, Department of Commerce, Ministry of Economic Affairs has implemented various assistance programs since 1995. With the long-term assistance from these assistance programs, such as “Promotion Plan for commercial Street”, “Plan of Building Image commercial Clustering”, “Five-Year Plan of Improving the Business Environment: Renewing and Rebuilding the commercial Clustering” and “Revitalization of Local Business Environment: Plan of Building Charming commercial Clustering“, many renowned commercial clustering are born.
The object of this research is about “Tianjin Street Clothing commercial Clustering”, which is located at the north district of Taichung City and includes Laisin Li, Laiwan Li, Laiming Li and Meichuan Li in this area. This commercial clustering begins from Daya Rd to Sec. 4, Meichuan W. Rd. with a length of 670 meters and includes near 200 clothing shops. These shops largely sell goods at wholesale and partially at retail. This commercial clustering has implemented the plan of “Charming Shops Building”, which commercial ended at the end of 2006. The outcome of this plan may deserve our attention. Existing research theses about the commercial clustering focus on spatial distribution, store type and satisfaction investigation. However, this research uses multi-faceted investigation to explore how much output value is yielded by this clothing commercial clustering every year. The topic of this research is to investigate whether the five-year charming shops building plan has promoted the business selling in the clothing shops clustering.
The multi-faceted investigating includes the following steps: collecting documents, conducting participant interview and preliminary in-depth interview, drafting the questionnaire, implementing the survey, and analyzing questionnaires. The finding reveals the output value in this clothing commercial clustering.
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