An Empirical Study of the Effectiveness of Contextual Marketing
碩士 === 逢甲大學 === 國際貿易所 === 96 === Using marketing skills to achieve companies’ goal is crucial. Depending on the development of high-end vehicles and high-speed information exchange, it is not hard to find out what customers really need. In this paper we use the concept of Kenny and Marshall (2000) m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67808271601054469950 |