Understanding Member Loyalty in the Blog Community: The Viewpoint of Information System Quality, Social Influence and Knowledge Sharing Motivation
碩士 === 逢甲大學 === 企業管理所 === 96 === Blogs have been a new marketing weapon in recent years. Many businesses have begun using blogs to lower operation costs, stimulate discussions, garner new ideas, and provide further visibility. Thus, blog usage as well as individual motives behind continued usage is...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10889223438344995970 |