The Exploration of The Blog Marketing Effect in Niche Market: The Case of The Taiwan Documentary

碩士 === 逢甲大學 === 企業管理所 === 96 === Due to the lack of information searching and marketing channels before, it was hard for manufacturers to access niche market. However, with the development of internet, consumers can not only get information of product easily but also share their experiences through...

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Bibliographic Details
Main Authors: Tsu-chieh Tsai, 蔡子傑
Other Authors: Pao-Long Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/15503318973040184455