| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 96 === With the development of economic growth, politics democratization and society diversification in Taiwan society, in order to cater for people’s demands increasing gradually, there are many nonprofit organizations emerged. However many service which nonprofit organizations provided are accomplished by volunteers. That is an im-portant study to recruit more volunteers , and continue long-term relationship with vol-unteers.
The research was to study the relationship aspects between Nonprofit Organiza-tions and volunteers. The research used the survey method. The subjects were volun-teers of Tzuchi Charity Foundation. The questionnaires were sent out 400 volunteers, and among the questionnaires returned, 359 were valid; the return rate was 89.75%. Data collected were analyzed using SPSS 12.0. Findings of the research are as follows:
1. The questionnaire that we developed about internal marketing includes “Skill Ability training”, “organization care”, “Service support”, and “Vision share”.
2. The questionnaire that we developed can use to test the relationship of internal mar-keting between Nonprofit Organizations and volunteers.
3. In four aspects, there is no significant difference in volunteers’ demographic back-grounds, including “gender”, “level of education”, “official rank”.
4. In “Vision share” there are significant differences in “age”, and no significant differ-ence in others aspects.
According to the results, the research made recommendations to the Nonprofit Or-ganizations.
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