| Summary: | 碩士 === 大葉大學 === 資訊管理學系碩士在職專班 === 96 === As the financial holding companies which highlight the one-stop shopping and customizing established, the bank, stock and assurance have the common relation of crossing business. The people of related field and the employee of every financial holding company are all encouraged to acquire the professional finance certification since the examination for professional certification is open.
However, many peoples may have the questions for that the amounts of financial certifications acquired by the employees improve the customer satisfaction and help company to increase the achievement obviously. How to satisfy customer’s need by using professional knowledge and how to improve the satisfaction and trust by custo-mers are both related with business profit and development.
Therefore, it’s very important to improve the customer satisfactions through vari-ous and different service by professional knowledge in the fast changing circumstance.
Although there are the preliminary clearly definition and application for profes-sional knowledge, service quality and customer satisfactions, this study explores the cause for the insufficient items of professional knowledge, service quality and customer satisfactions and find out the relationship.
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