The Study on the Effectiveness of Service Quality and Customer Perceived Value on Customer Satisfaction of Credit Card Installment Business in International Bank and Domestic Bank

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === With the change of domestic consumption concepts and the increase of financial products as well as a boost of credit card business developed by new private banks and foreign banks, there is an unprecedented keen competition appearing in Taiwan credit card ma...

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Bibliographic Details
Main Authors: Yi-Lun Lin, 林吟倫
Other Authors: Te-Tai Feng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/65922986236993169794

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