The Impacts of Foreign Brands’ Effect and Product Benefits on Consumers’ Purchasing Intention
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The purpose of this research is to explain the linear relationship about foreign brands’ effect, brand benefit and purchase intention. Samples of this study were collected from the consumers who ever conducted purchase behavior in Taiwan area. Total sample s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/16378563399035692141 |