| Summary: | 碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === This study aimed to investigate the association between inner marketing, organiza-tional commitment, job satisfaction and work performance for urban female workers. The results might offer ways of keeping the competent female employees in their or-ganizations by inner marketing methods, making the most of female human resources into labor markets and assisting their learning more effectively, in order to achieve the organizational goals.
The questionnaires were administered by mail or by face-to-face survey via a con-venience sampling method. A total of 499 effective samples, which accounted for 77% valid respondent rate, were collected after eliminating some invalid observations from 650 respondents. The results indicated that six hypotheses on the association between the above four factors have been mostly proved except that two hypotheses were mildly correlated: a positive relationship between the retention commitments of workers and their fare recompense as well as their mission performance.
Key Words: internal marketing, organizational commitment, job satisfaction, job performance, female career
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