The Study for the Relationship between Demographic Variable and Motivation of Consumer Loyalty

• Main Authors: Liu Li-Chun, 劉麗君
• Other Authors: Prof. Liu Li-Ling
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/86793084888378589496

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === The purpose of this study is to look at our domestic beauty care service industry is two aspects:(1)To examine the consumer’s gender, age and income has any effect on the consumer’s spending behaviors.(2)To analyze there are significant differences or simi-larities on consumer’s behaviors due to gender, age and income during different service periods. After distributing 584 questionnaires and using the T-test, ANOVA, and Regression analysis to verify the results, the results showed that there is significant difference be-tween consumer behaviors based on their age and income, but gender. Another finding is under different service periods, consumers’ age and income differences result in sig-nificant differences in their spending behaviors, but consumer’s gender do not have any ……. Thus, the implication of this study are:(1)Consider the importance of building rela-tionships with customers by providing service according to what customers want to in-crease the customer’s repurchasing rate.(2)Perform high quality service for customers that surpass what customers expect.(3)Provide service time according to the customer’s demand and strengthen employee’s personnel service skills.