The Effects of Product Quality, Brand Image and Service Quality on Consumers' Purchase Willingness - A Case Study of S Company
碩士 === 大葉大學 === 工業工程與科技管理學系碩士在職專班 === 96 === The research in question aims to learn updated impacts quality of a product, image of a brand and quality of service create on the consumer’s willingness to acquire. By means of a study analysis based on a questionnaire, our efforts are focused on the dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40826029559647228686 |