The influence of Atmosphere of Physical Surroundings on Customer Emotion and Participation: The Case of Cinemas in Taichung City
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 96 === Today customers go to the movie cinemas not only see the movie, but also can acquire the experience of emotion by the atmosphere of physical surroundings to par-ticipate in the service process. The purpose of this study was to explore the influence of atmospher...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04473483833441457527 |