A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === There are more and more hypermarkets of multinational corporations develop private brands, and they hope to create the value from the private brands. This study is an examination of the effect among perceived store image, perceived quality of private brand prod...

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Bibliographic Details
Main Authors:	Chen Hsin-Ni, 陳昕妮
Other Authors:	Tai Tsui-Hsu
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/17577011225196131475

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spelling	ndltd-TW-096DYU003210032015-10-13T14:00:25Z http://ndltd.ncl.edu.tw/handle/17577011225196131475 A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations 跨國企業量販店商店形象知覺與私有品牌產品知覺品質對私有品牌產品購買意願影響之研究 Chen Hsin-Ni 陳昕妮碩士大葉大學國際企業管理學系碩士班 96 There are more and more hypermarkets of multinational corporations develop private brands, and they hope to create the value from the private brands. This study is an examination of the effect among perceived store image, perceived quality of private brand product and private brand product purchase intention in hypermarkets of multina-tional corporations. Investigation result as follows: 1. The degree of perceived store image is higher, the perceived quality of private brand product is higher. 2. The degree of the perceived quality of private brand product is higher, the degree of private brand product purchase intention is higher. 3. The degree of perceived store image in hypermarkets of multina- tional corporations is higher, the degree of private brand product purchase intention of hypermarkets of multinational corporations is higher. 4. Perceived quality of private brand product mediates the relationship between perceived store image and private brand product purchase intention. Tai Tsui-Hsu 蔡翠旭 2008 學位論文 ; thesis 53 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === There are more and more hypermarkets of multinational corporations develop private brands, and they hope to create the value from the private brands. This study is an examination of the effect among perceived store image, perceived quality of private brand product and private brand product purchase intention in hypermarkets of multina-tional corporations. Investigation result as follows: 1. The degree of perceived store image is higher, the perceived quality of private brand product is higher. 2. The degree of the perceived quality of private brand product is higher, the degree of private brand product purchase intention is higher. 3. The degree of perceived store image in hypermarkets of multina- tional corporations is higher, the degree of private brand product purchase intention of hypermarkets of multinational corporations is higher. 4. Perceived quality of private brand product mediates the relationship between perceived store image and private brand product purchase intention.
author2	Tai Tsui-Hsu
author_facet	Tai Tsui-Hsu Chen Hsin-Ni 陳昕妮
author	Chen Hsin-Ni 陳昕妮
spellingShingle	Chen Hsin-Ni 陳昕妮 A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
author_sort	Chen Hsin-Ni
title	A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
title_short	A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
title_full	A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
title_fullStr	A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
title_full_unstemmed	A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
title_sort	study of the effect among store image perceptions, perceived quality of private brand product and private brand product purchase intention in hypermarkets of multinational corporations
publishDate	2008
url	http://ndltd.ncl.edu.tw/handle/17577011225196131475
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A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations

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