An Empirical Study of The Influence of Store Environment, Consumer’s Emotion, Shopping Value to Word-of-Mouth- The Case of McDonald’s
碩士 === 大葉大學 === 事業經營研究所 === 96 === The fast food has generally been favored by the youth. But for those who pursue fashion and taste, only few of them would select the McDonald. Along with the experience economy, and the emergence of esthetics economy, unique creativity design has already been integ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05539171297693880814 |