| Summary: | 碩士 === 大葉大學 === 工業工程與科技管理學系 === 96 === When the government practices 2-days-off-per-week policy, Taiwanese have more time to plan their weekend trips. People are used to take pictures in tourist attractions to capture their happy memories. With the enhancement of digital technology, digital cameras almost replace traditional ones. Thus, digital media vary; digital photo outputs popularize; even photo-sharing devices increase. Besides, PC’s operation systems enhance digital cameras’ compatibility. It impacts traditional photo printing that digital cameras’ application is replacing traditional ones’.
The research targeted at the strategic alliance of tourism and photography, which has significant relation. Combining Photo Kiosk and a fast-print digital printer can directly and quickly print out any digital content. We used questionnaire to investigate whether consumers accept digital Photo Kiosk. We also built a business model incorporating compound business with physical stores and considered the possibility of outsourcing strategic alliance.
The research’s results are:
1.Through the questionnaire, we knew consumers’ habits of picture taking and photo printing. We analyzed their needs to provide Kiosk improvement marketing strategy.
2.After analyzed consumers’ needs, we understood that Photo Kiosk implementation is critical in tourism.
3.We scrutinized outsourcing strategic alliance of setting Photo Kiosk in tourist attractions all over Taiwan.
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