The Study on Life style, Travel style and Tourist Itinerary - An example of tourist county in Hualien

• Main Authors: Chun-Chi Chen, 陳君圻
• Other Authors: Cheng-Chung Cheng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/76307759490310406439

碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 96 === The study is probe into life style, travel style and tourist itinerary of travel visitors in Hualien during one year, its purpose lies in understanding: 1. Life style, travel style and tourist itinerary of travel visitor in Hualinen a situation; 2. Travel characteristic of travel visitors in Hualien; 3. Probe into the relation among the life style, travel style and tourist itinerary. The study used descriptive analysis, factor analysis, cluster analysis and Chi-Square test, and ues purposive sampling and snowball sampling in the way and chooses the sample of studying,the study to provide 460 and obtained 418 valid samples, result of study is as follows: (1)It was showed that more female, 20 to 30 years of age, college educational attainment, 20,001 to 30,000 dollars income, industry, commerce and service occupation, single in status with highly proportional was visited. (2)Most visitors arrived to Hualien are residents from north of Taiwan, and two day for most trip in Hualien, have half the number visitor from beginning and end and be near the counties and play of entering and leaving Hualien. And most radiate route in tourist itinerary. (3)The research showed the significant difference of visitors with the time of stay in Hualien, whether visit near the counties of enter Hualien, whether visit near the counties of leaving Hualien and the starting of region. In additional, significant differences were found in starting of region, the time of stay in Hualien , whether visit near the counties of enter Hualien, whether visit near the counties of leaving Hualien at their tourist itinerary variables. (4)In life style, travel style and tourist itinerary, significant differences were found between in life style and travel style, but not significant differences in life style and tourist itinerary, travel style and tourist itinerary. According to this study, offering a suggestion to aim at tour destination in Hualien would be useful for following research and beneficial for political section of our government and business.