| Summary: | 碩士 === 朝陽科技大學 === 設計研究所 === 96 === From homogeneity of the globalization to creativity of the knowledge economy, from multinational corporations to the awakening of the traditional culture, and from the traditional industry to the world market, we can see that culture and globalization are no longer opposite but symbiotic.
When the cultural industry wants to stride forward the world market, culture turns to industrial and industry turns to cultural. In the process of the culture industrialization, the visual image is the most direct way to the consumers. And the most explicit way to show the visual image is trademark design. Therefore, the purpose of this study is to modulize the knowledge of trademark design. From the experience of the globalized corporate identity systems, we can find the designing reference module of visual image in the cultural industry.
Whereas the area of the cultural creative industry has been amplified, this study will focus on the craft art. The process of trademark design includes concept visualization through semantics. The study chooses five vocabularies to describe craft art in culture creative industries by semantic analysis and collates ten categories about trademark design in references. Building models of trademark design in visual meanings by descriptive statistics, correlate analysis and decision tree is to modulize the knowledge of trademark design.
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