| Summary: | 碩士 === 朝陽科技大學 === 設計研究所 === 96 === The main tasks of this study are threefold. At first, five types of metaphor analogies are induced, namely Personal Analogies、 Bionics Analo-gies 、function Analogies and culture Analogies. Secondary, products with the attributes of each type of metaphor analogies are introduced for exemplification. Thirdly, the operational procedures for the application of metaphor analogies. However, as to the design of a product, the interest of this study is primary the form. The objective of this study is to make suggestions for designers that in design practices multiple perspectives are beneficial in figuring out the forms of a product. This study will also provide designers a rational and detailed process for design thinking, image transformation and idea association. It is expected that designers will be far more confident and efficient in applying metaphor analogies inthe design of a product if the process suggested by this study is observed.
In exploring the form or sensation of a design, most of the research-ers begin with the so called image. But this concept is somewhat vague. We had better investigate the starting points in further details. Metaphor analogy in essence will force designers to recognize the object a metaphor analogy is referring. In other words, the image of an object cannot be taken for granted. It is should rather be derived through reasonable examination.
The morphological design of a product involves the style, meaning and function implied in a product, and the cognition of users. Therefore, as to the types of metaphor analogies, this study explore how metaphor analogies are narrated or defined widely in many academic fields of study, including linguistics, semiotics, cognitive psychology, culture and product design, etc.. By focusing on the form or the morphological aspect of a product, this study recognizes five types of metaphor analogy through some efforts of induction and verification.
In constructing the operational process of metaphor analogies, this study at first employs three transformation methods of product image ela-borated by other researchers, including image symbolism, figure image transformation and image transformation. The merits and deficiencies of each method are figured out through practical and critical studies. The results are then taken as the base for further exploration of the process of morphological association. The method of metaphor analogies for morph-ological association proposed by this study is then developed accordingly.
What follows next is the practice of such a method taking desktop speaker as an example. This is to elucidate how the method will be emp-loyed in a design process. The method proposed by this study will make the association process a coherent one, when the images are to be imbed-ded in the design of a product. No longer will blind spots appear in the thinking during association. The product designers might reach a better understanding of the operational process and the expressing concepts of the method of metaphor analogies for morphological association.
The practice is to demonstrate and to verify those five types of met-aphor analogies and the method of morphological association. The practice,the types of metaphor analogies and the method of morphological associ-ation thus become the main contents of this study. However, how effecti-ve and valid are the contents? Are they understandable? Are there any shortcoming? To answer these questions, this study undertakes furthermore a task of verification. Some graduate students with the background of product design are invited to examine the contents. All the feedback opin-ions are then taken in account to refine the concepts themselves and their related statements of those five types of metaphor analogies and the me-thod of morphological association. This should be helpful to the students of industrial design major in developing the basic forms and associating concepts of products. In the design method of morphological association and transformation and the interpretation of conceptual sketches, this can be employed to stimulate design creativity and idea development.
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