The Differentiation of Purchasing Behaviors and Marketing Channel of Skincare Products in Cross-strait

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === There is a huge potential exists in the skincare product markets on both sides of the Strait. Skincare product has become a rising star industry in the 21st century. However, previous literature has until now yielded very limited data regarding how and what fact...

Full description

Bibliographic Details
Main Authors: Min-Nan Hsieh, 謝敏男
Other Authors: Tieh-Chun Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46585398037054216945