The Relationship between Brand funds and Macro-economic Variables─The Perspectives of USA, Euro Area and Taiwan

碩士 === 中原大學 === 企業管理研究所 === 96 === The luxury brand industries, like other industries has a business cycle. The long-term growing force of luxury brand stocks or funds are influenced by global economic growth and the momentum of consumers markets. This study examines the relationship between the ret...

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Bibliographic Details
Main Authors: Ya-Lin Chan, 詹雅琳
Other Authors: Wei-Shan Hu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/01333925072826656660