The Study of How the Ball Park Arrangement Strategies will Impact on Customer Attendance and Program Rating in the Chinese Professional Baseball League

• Main Authors: Yi-Hsuan Wu, 吳怡軒
• Other Authors: Wang-Ru Yu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/79237731418992795992

碩士 === 中原大學 === 企業管理研究所 === 96 === Abstract Reviewing the relevant research, most scholars discussed how to improve box office of the Chinese Professional Baseball League, but it is seem null and void, so we will disscuss that how the ball park arrangement strategies will impact on customer attendance and program rating in the Chinese Professional Baseball League. This research utilizes regression to analyze the influence about ball park arrangement for customer attendance and program rating. The main results of this research are: 1. The different ball park arrangement strategies are significantly influence on the customer attendance. Good strategies will raise the box office, on the other hand, bad strategies will reduce the box office. 2. There are not significantly influence on the ball park arrangement strategies for program rating, but we find that interation are significantly influence on program rating. In the end of this research, we provide different marketing strategies for markers to practical applications. Keywords: the Chinese Professional Baseball League, ball park arrangement strategies, customer attendance, program rating