A Study on Purchasing Decision of Domestic Small Car

碩士 === 中原大學 === 企業管理研究所 === 96 === This research paper uses Delphi Method to discover the significant elements used in the purchasing process of domestic small cars in Taiwan and weigh those elements by Analytical Hierarchy Process (AHP). The Delphi Method highlights five elements: Economy, Safety,...

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Bibliographic Details
Main Authors: Yen-Chieh Chen, 陳彥杰
Other Authors: 劉立倫
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/72406638332851147428

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