Examining the relationship among of environment uncertainly, market orientation, relational orientation, promotion tools, and market performance through the relationship marketing perspective—The case of Food and Beverage industry
碩士 === 中國科技大學 === 運籌管理研究所 === 96 === Considering the relationship marketing theory is more popular and important day after day, the marketing promotion tools are classified into as transactional orientation promotion tools and relational orientation promotion tools through the viewpoint of relations...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36377968255995388718 |