A Study on the Factors and Behavior Model of Electronic Purse Payment Service Adoption

• Main Authors: Yi-Po,Kao, 高懿柏
• Other Authors: 許端芳
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/g2rsq8

碩士 === 長榮大學 === 經營管理研究所 === 96 === To elevate the efficiency of manual charge in stores and improve the conditions for rapid payment in coping with the mass numbers of consumers, the mechanism of payment in electronic purse featuring the functions of the smart card have been a main trend in Taiwan. The domestic mechanism of payment in electronic purse would see the introduction of such mechanism by banks in succession in the wake of “Regulations Governing Approval of the Issuance of Stored Value Cards by Banks” being put into effect. However, the usage of Electronic Purse did not meet the projected expectation in spite of the advantages of Electronic Purse over traditional money and the companies’ aggressive promotion tactics. This research aims to gain in-depth understanding of the factor’s influencing consumer’s intention to use electronic purse by taking the perspectives of Technology Acceptance Model as the theoretical foundation. Taking domestic consumers as the samples to carry out the questionnaire surveys, findings of this research indicate of self-efficacy、using attitude and subjective norm have shown significant positive influence on the behavior intention towards the mechanism of payment in electronic purse. The result of this study not only provides practical suggestions for Electronic Purse issuing institutions but also presents insightful information, limitation and direction for further research for the fields of education, business, and related stakeholders.