| Summary: | 碩士 === 長榮大學 === 經營管理研究所 === 96 === There is rising of High-tech era, Internet, globalization of multinational companies such as the phenomenon is causing increasingly rapid changes in the environment. They are also affecting the global market economic patterns, further changes in consumer purchasing behavior. Due to research and marketing process of a new product or new technology development, enterprises will no longer be the focus of the single market strategy layout. They are considering information in global market, that how to let multinational market diffusion quickly and effectively.
How to quantify the new product (or new technology) modeling model to explain the products responses to the market, depends on the Bass (1969) developed diffusion models. Then many scholars have invested research and development that modeling better the diffusion models with goodness of fit validity. In which will benefit of the enterprises in developing strategies on important reference direction.
This study will build Bass Models and KK models based on Bass (1969) and Kumar and Krishna (2002), application methods of Nonlinear least squares (NLS) for LCD TV market to estimate diffusion parameters in the multinational models, which by KK Models into a multinational parameters effect, this study expect to find these parameter between multinational influence. Further to compare Bass Models and KK models explained in the multinational market for consumers to buy a new product of differences, and the impact on the multinational market based on the rise of the Internet to help enterprises develop more effective marketing strategies.
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