A Study on The Intention of Whale-watching Tour Operators to Provide Interpretive Service by Using The Theory of Planned Behavior.
碩士 === 中華大學 === 營建管理研究所 === 96 === The purpose of this research is to establish a conceptual model to understand the factors relevant to the provision of interpretive services by whale-watching tour operators. This study has constructed a planned behavior intention model to verify the intention of w...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86000453110771993768 |