A Study of Consumer's the Important Degree of the Function of the Tourism Websites

碩士 === 中華大學 === 經營管理研究所 === 96 === Tourism industry of the global services industry is an important part, in addition to substance travel agencies, are also active in the development of travel web sites industry. The study find that travel web sites have been the increase in output, whether it is in...

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Main Authors: Kuan-ta Lu, 呂官達
Other Authors: Chun-An Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/10874354566278725051
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spelling ndltd-TW-096CHPI54570182015-10-13T13:11:50Z http://ndltd.ncl.edu.tw/handle/10874354566278725051 A Study of Consumer's the Important Degree of the Function of the Tourism Websites 消費者對旅遊網站各項功能重視程度之研究 Kuan-ta Lu 呂官達 碩士 中華大學 經營管理研究所 96 Tourism industry of the global services industry is an important part, in addition to substance travel agencies, are also active in the development of travel web sites industry. The study find that travel web sites have been the increase in output, whether it is in the world, the Asia-Pacific or the Taiwan market have high potential for expansion. The owner of tourism websites must assess its own website user satisfaction assessments, and through its evaluation results can further explore the site should be moving towards that direction, with a view to meet the needs of users. However, the current tourism websites does not measure user satisfaction for a stable and modern tourist site evaluation scale, this study hope to the build tourist site evaluation scale to assess the site for tourism website users own satisfaction, the operators of web site can further enhance the web site critical functions. Research by academics based on the past a preliminary design scale, the scale for further itself and effectiveness, and to meet modern tourism web sites evaluation and adjustment . The results showed that tourism site assessment can be used to "web sites transaction security", "provide information", " community ", "online transaction processing and response", " customization ", and "website system" six categories to measure it, this result to shows that community is an important part of the evaluation scale of the travel web sites and modify the function of web sites. In addition different types of users demand for tourism web sites have different preferences, the owners of web sites are also able to understand by the results and adjust the site to site to meet the needs of users. Chun-An Chen 陳俊安 2008 學位論文 ; thesis 46 zh-TW
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description 碩士 === 中華大學 === 經營管理研究所 === 96 === Tourism industry of the global services industry is an important part, in addition to substance travel agencies, are also active in the development of travel web sites industry. The study find that travel web sites have been the increase in output, whether it is in the world, the Asia-Pacific or the Taiwan market have high potential for expansion. The owner of tourism websites must assess its own website user satisfaction assessments, and through its evaluation results can further explore the site should be moving towards that direction, with a view to meet the needs of users. However, the current tourism websites does not measure user satisfaction for a stable and modern tourist site evaluation scale, this study hope to the build tourist site evaluation scale to assess the site for tourism website users own satisfaction, the operators of web site can further enhance the web site critical functions. Research by academics based on the past a preliminary design scale, the scale for further itself and effectiveness, and to meet modern tourism web sites evaluation and adjustment . The results showed that tourism site assessment can be used to "web sites transaction security", "provide information", " community ", "online transaction processing and response", " customization ", and "website system" six categories to measure it, this result to shows that community is an important part of the evaluation scale of the travel web sites and modify the function of web sites. In addition different types of users demand for tourism web sites have different preferences, the owners of web sites are also able to understand by the results and adjust the site to site to meet the needs of users.
author2 Chun-An Chen
author_facet Chun-An Chen
Kuan-ta Lu
呂官達
author Kuan-ta Lu
呂官達
spellingShingle Kuan-ta Lu
呂官達
A Study of Consumer's the Important Degree of the Function of the Tourism Websites
author_sort Kuan-ta Lu
title A Study of Consumer's the Important Degree of the Function of the Tourism Websites
title_short A Study of Consumer's the Important Degree of the Function of the Tourism Websites
title_full A Study of Consumer's the Important Degree of the Function of the Tourism Websites
title_fullStr A Study of Consumer's the Important Degree of the Function of the Tourism Websites
title_full_unstemmed A Study of Consumer's the Important Degree of the Function of the Tourism Websites
title_sort study of consumer's the important degree of the function of the tourism websites
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/10874354566278725051
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