| Summary: | 碩士 === 長庚大學 === 資訊管理學研究所 === 96 === Due to the murky economy boom in recent years, the investment of commodity disclosure of all the various trades and occupations were influenced. The lowering of whole profit in successive years of advertising agency creates various transitions including enterprise integration, organization reproduction, and personnel reduction. The information development of advertising agency also faces the bottleneck, that is, both the system maintenance rate and the user using wish are dropping. Therefore, under the circumstance of information personnel gradually decreasing, how to make the system even closer to the needs of actual business process for advertising agency, to explore the business process of advertising agency, to enable the IT system to face the reproduction of business process management, to enable the IT system tending to model-based and structure-based, and to raise the flexibility of information system are all very urgent.
This research takes the Model-Driven Architecture (MDA) as the system analysis foundation, through Unified Modeling Language (UML) and interview material, modeling the advertising agency business process, producing the business process architecture, and providing some real works to realize the above results.
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