A study on female consumer's motivation and decision making behavior in buying cosmetics
碩士 === 長庚大學 === 企業管理研究所 === 96 === According to the Eastern online "2007 Taiwan fashionable women lifestyle" survey, beauty market can be as high as 60 billion a year NT. As enterprises in order to occupy the market and therefore are more focused on the formulation of marketing strategies,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86304909483189019856 |